Penn Vet Names Carole Luke Web Communications Manager
Monday, February 27, 2012
[February 23, 2012; Philadelphia, PA] – The University of Pennsylvania School of Veterinary Medicine (Penn Vet) has announced that Carole Luke has joined its team as Web communications manager. In this role, Luke will be responsible for the ongoing management and content strategy for www.vet.upenn.edu as well as for overseeing social media and application development for the School.
“We are thrilled that Carole is joining our team,” said Melissa von Stade, assistant dean for development, alumni relations and communications. “As we look to complete a total update on our public site, I am confident that Carole’s experience, leadership and keen abilities in content strategy and development will raise the bar for the Penn Vet website and grow its traffic exponentially while enhancing user friendliness.”
With more than 15 years of online experience, Luke most recently led an online communications consultancy, Carole Luke & Company, where she served clients such as Razorfish Health, Digital Wave Technologies, NetReach Technologies and Alison Rooney Communications. She has also served as content strategist and account manager for projects including Virtua Health, Radford University, and the American Board of Internal Medicine. With Digital Wave Technologies, Luke served on a team that conducted a strategic analysis and redesign/development plan for Thomas Jefferson University's web presence, comprising some 160 sites.
Prior to forming Carole Luke & Company, Luke created and led an award-winning communications team at Drexel University where she served as assistant dean for communications in Enrollment Management. She was a key communications lead in Drexel's merger with MCP Hahnemann University, as well as the founding of Drexel's School of Law.
Luke holds a bachelor's of science in biology/molecular biology from the University of California, Irvine; a master's of arts in theatre criticism and literature from the University of Pittsburgh; and a master's of fine arts in creative writing from the University of North Carolina, Greensboro. She is a member of the Information Architecture Institute, PhillyCHI and Philadelphia Content Strategy.
Penn's School of Veterinary Medicine is one of the world's premier veterinary schools. Founded in 1884, the School was built on the concept of Many Species, One Medicine. The birthplace of veterinary specialties, the School serves a distinctly diverse array of animal patients, from pets to horses to farm animals at our two campuses. In Philadelphia, on Penn's campus, are the Matthew J. Ryan Veterinary Hospital for companion animals, as well as classrooms, laboratories and the School's administrative offices. The large-animal facility, New Bolton Center, in Kennett Square, Pa., encompasses hospital facilities for the care of horses and food animals as well as diagnostic laboratories serving the agriculture industry. The School has successfully integrated scholarship and scientific discovery with all aspects of veterinary medical education.
Visit us on-line at www.vet.upenn.edu