Facebook contest runs October 7-21

[October 4, 2013; Philadelphia, PA] – Patients of Penn Vet’s Ryan Hospital have the chance to become stars of a new Penn Vet billboard campaign! As part of the “Happy Tails” contest, which runs from October 7-21, pet owners are encouraged to post their pet’s photo on Facebook, along with a caption that explains their “happy tail” – a story of how Ryan Hospital helped their pet. Winners will be featured on billboards throughout Philadelphia the week of November 11, as well as on the Penn Vet website (www.vet.upenn.edu).

Ryan Hospital billboard contest

To enter, pet owners must “like” Penn Vet School on Facebook. They can then post a photo of their pet on the Facebook page in the Photo Contest tab, along with a caption about their pet’s experience at Ryan Hospital. Participants who share a photo and story will be automatically entered to win. Winners will be announced on October 22.

Characterized by the phrase, “We speak animal like no one else,” Penn Vet’s latest ad campaign highlights how Ryan Hospital’s vets are particularly in tune with four-legged and feathered friends, with a focus on the hospital’s Comprehensive Cancer Care and Minimally Invasive Surgery service lines. Contest winners will take the place of Cody, Sophie, and others, who currently serve as stars of the campaign [see below].

(Please note: The winning billboard will focus solely on the winning animal and will not highlight Comprehensive Cancer Care or Minimally Invasive Surgery.)

Penn Vet is a global leader in veterinary medicine education, research, and clinical care. Founded in 1884, Penn Vet is the only veterinary school developed in association with a medical school. The school is a proud member of the One Health Initiative, linking human, animal, and environmental health.

Penn Vet serves a diverse population of animals at its two campuses, which include extensive diagnostic and research laboratories. Ryan Hospital in Philadelphia provides care for dogs, cats, and other domestic/companion animals, seeing nearly 33,000 patients a year. New Bolton Center, Penn Vet’s large-animal hospital on nearly 700 acres in rural Kennett Square, PA, cares for horses and livestock/farm animals. In addition to treating about 6,000 patients annually, New Bolton Center includes a swine center, working dairy, and poultry unit that provide valuable research for the agriculture industry.

For more information, visit www.vet.upenn.edu.