[April 10, 2013; Philadelphia, PA] – The University of Pennsylvania School of Veterinary Medicine (Penn Vet) has named Ashley Berke Director of Communication. In this role, Berke will oversee media relations, marketing, internal and external publications and communication, web and social media.
“We are so pleased that Ashley has joined our team,” said Melissa von Stade, assistant dean for development, alumni relations and communications. “Her energy and experience will ensure that the School and both hospitals benefit from an integrated communication plan as we position Penn Vet as a leading veterinary institution.”
Berke comes to Penn Vet from the National Constitution Center, where she served as Director of Public Relations, responsible for positioning the Center as both a nationally renowned museum and a leader in constitutional issues. In addition to leading media relations for the Center’s annual Liberty Medal ceremony, she oversaw campaigns for world premiere exhibitions and high-profile political events, including the 2008 Democratic presidential primary debate. Berke joined the Center in 2005 as the Public Relations Coordinator, and her first campaign – “Philly’s Got BENergy!” – won a 2005 Pepperpot Award from the Public Relations Society of America.
Berke currently serves on the Boards of the Philadelphia Public Relations Association (PPRA) and Ready, Willing & Able - Philadelphia. She was the recipient of PPRA’s Fast-Track Award in 2010, which honors a member who has made great contributions to the organization, profession, and the community and who exemplifies PPRA’s vision for the future.
Berke graduated magna cum laude from Cornell University in 2005 with a B.S. in Communications. She originally attended Cornell as an animal science major, with dreams of becoming a veterinarian. When allergies interfered with that plan, she switched to Communications. Her new job affords her the opportunity to incorporate both passions.
Berke currently resides in the Fishtown area of Philadelphia with her husband and their beloved cats.