[October 3, 2017; Philadelphia, PA] — The University of Pennsylvania School of Veterinary Medicine has named Martin Hackett Director of Communications and Marketing. In this role, Hackett will develop and implement a creative and comprehensive communications and marketing plan to enhance and broaden Penn Vet’s national and international visibility and reputation.
“We’re thrilled that Martin has joined our team,” said Carol Pooser, Assistant Dean of Advancement, Alumni Relations, and Communications. “With his extensive marketing expertise, he will be a powerful resource as we raise Penn Vet’s profile and move the School’s initiatives forward.”
Hackett’s hire marks his return to the University of Pennsylvania. He previously served as Senior Managing Director of the Aresty Institute of Executive Education at the Wharton School. Hackett also worked in various marketing capacities at the Aresty Institute.
For nearly 20 years, he has held a variety of positions in university-based executive education, higher education marketing, and community-based non-profits. Most recently, he served as Vice-Chair of the Board of Directors and Chair of the Marketing Committee of the Lansdowne Economic Development Corporation, a community-based, non-profit whose mission is to support sustainable economic growth and neighborhood revitalization. A seasoned marketer, he brings extensive knowledge of strategic planning, marketing positioning and messaging, and brand identity.
"I was not only drawn to Penn Vet's leadership in the field of veterinary medicine and biomedical research, but also to the scope of clinical care offered at both Ryan Hospital and New Bolton Center,” said Hackett. “I'm excited to serve at Penn Vet and support our mission to advance both animal and human health."
Hackett earned his Bachelor of Science degree in Marketing and his Masters of Arts in American Studies from the Pennsylvania State University. He currently resides in Landsdowne, PA.